Fintech (Consumer Finance) · Retention / Return stage
Fintech (Consumer Finance) retention / return benchmarks
User returns within the measurement window (D7, D30, M1, M3). The metric that compounds revenue. A 10% improvement in monthly retention can double LTV. Often overlooked in favor of upstream CVR, but retention is where the business gets made or lost.
← Purchase / Paid ConversionStage 8 of 8 · typical drop-off 50.00%
Metrics that measure this stage
1 of 3 stage metrics have cited benchmarks for Fintech (Consumer Finance). The rest are still being researched.
| Metric | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| Email Click-Through Rate ↑ | Research pending — see cross-industry data | — | ||
| 7-Day Return Rate ↑ | Research pending — see cross-industry data | — | ||
| Monthly Churn Rate↓ (derived) | 2.5% | 4.0% | 7.0% | Mixpanel Product Benchmarks 2024 (derived for fintech) |
Where this stage sits in the funnel
- Awareness
- Traffic / Visitor
- Engagement
- Signup / Lead Capture
- Activation
- Trial / Evaluation
- Purchase / Paid Conversion
- Retention / Return
(Stage links above only resolve when Fintech (Consumer Finance) has cited data for that stage; otherwise they 404.)