HealthTech (Non-YMYL — appointment booking, telehealth) · Signup / Lead Capture stage
HealthTech (Non-YMYL — appointment booking, telehealth) signup / lead capture benchmarks
User submits email or creates an account. The first meaningful conversion — separates 'just browsing' from 'interested enough to identify themselves'. Typical visitor-to-signup CVR ranges widely: 0.5-2% for cold traffic B2B sites, 5-15% for optimized lead magnets.
Metrics that measure this stage
1 of 3 stage metrics have cited benchmarks for HealthTech (Non-YMYL — appointment booking, telehealth). The rest are still being researched.
| Metric | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| Visitor-to-Lead Rate↑ | 1.5% | 3.4% | 6.5% | WordStream 2024 |
| Lead-to-SQL Rate ↑ | Research pending — see cross-industry data | — | ||
| Email Opt-in Rate ↑ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness
- Traffic / Visitor
- Engagement
- Signup / Lead Capture
- Activation
- Trial / Evaluation
- Purchase / Paid Conversion
- Retention / Return
(Stage links above only resolve when HealthTech (Non-YMYL — appointment booking, telehealth) has cited data for that stage; otherwise they 404.)