Media (Content publishers, News) · Retention / Return stage
Media (Content publishers, News) retention / return benchmarks
User returns within the measurement window (D7, D30, M1, M3). The metric that compounds revenue. A 10% improvement in monthly retention can double LTV. Often overlooked in favor of upstream CVR, but retention is where the business gets made or lost.
Stage 8 of 8 · typical drop-off 50.00%
Metrics that measure this stage
2 of 3 stage metrics have cited benchmarks for Media (Content publishers, News). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Email Click-Through Rate↑ Derived | 2.0% | 4.5% | 8.5% | HubSpot State of Marketing 2024 (derived for media) |
| 7-Day Return Rate↑ Derived | 8.0% | 16.0% | 28.0% | Mixpanel Product Benchmarks 2024 (derived for media) |
| Monthly Churn Rate ↓ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion (no cited data yet)
- Retention / Return