Lead-to-SQL Rate · B2B Services (Agencies, Consulting)

B2B Services (Agencies, Consulting) Lead-to-SQL Rate

The 2024 percentile distribution for Lead-to-SQL Rate in the b2b services (agencies, consulting) vertical, sourced from HubSpot State of Marketing 2024.

p25
15.0%
Median
25.0%
p75
40.0%
Direction
Higher ↑
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p2515.0%p5025.0%p7540.0%

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Source: HubSpot State of Marketing 2024 · 2024

Notes

HubSpot 2024. B2B services (agencies, consulting, staffing) have higher variance than SaaS — service capacity constraints mean some firms actively filter leads more aggressively. Firms using inbound qualification see 30-45% L→SQL; firms relying on outbound see 5-15%.

Source

HubSpot State of Marketing 2024

Related benchmarks

L→SQL · SaaS (B2B Software)p50 28.0% · HubSpot State of Marketing 2024L→SQL · Fintech (Consumer Finance)p50 22.0% · HubSpot State of Marketing 2024 (derived)Visitor-to-Lead Ratep50 4.3% · B2B Services (Agencies, Consulting)Bounce Ratep50 52.0% · B2B Services (Agencies, Consulting)Average Session Durationp50 150.0 · B2B Services (Agencies, Consulting)Pages Per Sessionp50 3.2 · B2B Services (Agencies, Consulting)