SaaS (B2B Software) · Engagement stage
SaaS (B2B Software) engagement benchmarks
User interacts meaningfully with the site — reads beyond the fold, clicks an internal link, watches a video, uses an interactive tool. Bounce rate is the inverse of engagement rate. Typically 40-70% of visitors engage (bounce rate 30-60%).
Stage 3 of 8 · typical drop-off 55.00%Signup / Lead Capture →
Metrics that measure this stage
3 of 3 stage metrics have cited benchmarks for SaaS (B2B Software). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Bounce Rate↓ Derived | 32.0% | 44.0% | 58.0% | Contentsquare DXB 2024 (derived for SaaS) |
| Average Session Duration↑ Derived | 90.0 | 165.0 | 280.0 | Contentsquare DXB 2024 (derived for SaaS) |
| Pages Per Session↑ Derived | 2.2 | 3.8 | 6.5 | Contentsquare DXB 2024 (derived for SaaS) |
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return