SaaS (B2B Software) · Retention / Return stage
SaaS (B2B Software) retention / return benchmarks
User returns within the measurement window (D7, D30, M1, M3). The metric that compounds revenue. A 10% improvement in monthly retention can double LTV. Often overlooked in favor of upstream CVR, but retention is where the business gets made or lost.
← Purchase / Paid ConversionStage 8 of 8 · typical drop-off 50.00%
Metrics that measure this stage
3 of 3 stage metrics have cited benchmarks for SaaS (B2B Software). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Email Click-Through Rate↑ Derived | 2.0% | 3.8% | 7.5% | HubSpot State of Marketing 2024 (derived for SaaS) |
| 7-Day Return Rate↑ Reported | 12.0% | 22.0% | 35.0% | Mixpanel Product Benchmarks 2024 |
| Monthly Churn Rate↓ Reported | 1.8% | 3.2% | 5.5% | Mixpanel Product Benchmarks 2024 |
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return