Travel (Booking, Hotel, Airline) · Engagement stage
Travel (Booking, Hotel, Airline) engagement benchmarks
User interacts meaningfully with the site — reads beyond the fold, clicks an internal link, watches a video, uses an interactive tool. Bounce rate is the inverse of engagement rate. Typically 40-70% of visitors engage (bounce rate 30-60%).
Stage 3 of 8 · typical drop-off 55.00%Signup / Lead Capture →
Metrics that measure this stage
1 of 3 stage metrics have cited benchmarks for Travel (Booking, Hotel, Airline). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Bounce Rate↓ Derived | 40.0% | 53.0% | 67.0% | Contentsquare DXB 2024 (derived for travel) |
| Average Session Duration ↑ | Research pending — see cross-industry data | — | ||
| Pages Per Session ↑ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return (no cited data yet)